Science of the Sponsor Search

NCMC Aligns with racecar driver Ricky Byers

2009-09-09T11:40:00.000-07:00

For Immediate Release
Aug. 20, 2009

New Century Marketing Concepts has aligned itself with Ricky Byers for publicity planning and sponsor search in his bid to compete in the 2010 ARCA Re/Max Series Championship. Robert Villegas, CEO of NCMC, says “We think Ricky has a compelling story in which people will be interested. As a two-time cancer survivor his message is one of hope and perseverance and we are delighted to be working with him.“

As a racer for over twenty years, Ricky Byers has had track championships at Talladega Short Track, Wilsonville, Green Valley and Phoenix City, Alabama. He ran for over five years with no less than a fifth place finish. His best accomplishment, however, is how he has beaten squamous cell carcinoma cancer—twice. Ricky was part of the Lance Armstrong Foundation Tour of Hope, which helps others diagnosed with cancer. As part of the Lance Armstrong Tour of Hope, Ricky has taken been part of locating treatment and financial support for cancer victims. Beating the odds and winning races has been Ricky’s lifelong accomplishments. His dream is to be a role model for other cancer survivors proving that when there is hope there is also accomplishment. That’s why Ricky plans to be the only cancer survivor racing in the ARCA Re/Max Series.

NCMC and Ricky Byers are looking forward to a winning relationship both on and off the track, beating the odds and winning races.

For more information on Ricky Byers contact Roberto Villegas III at 317-881-3826.

New Century Marketing Concepts is an Indianapolis based sports and entertainment marketing company. The company has worked for hundreds of established and developing talents; helping clients with their marketing documents and sponsorship contacts. Check our new website at http://www.sponsorship123.com/

NCMC Launches New Website for Sponsorship Services

2009-08-16T08:21:00.000-07:00

August 15, 2009 – Indianapolis, IN – New Century Marketing Concepts today announced that it has established a new Sports and Entertainment Sponsorship Website. The new site, www.sponsorship123.com is designed to focus on the company’s sponsorship- and entertainment-related services.

“Our prime goal going forward is to help sponsors survive through the recession, adjust to changing conditions and make better use of their sponsorship dollars,” said Robert Villegas, Jr., CEO of New Century Marketing Concepts. “We aren’t asking sponsors to merely sponsor our clients; we’re asking them to work with us to develop successful sponsorship programs that pay for themselves in terms of new business, successful branding and Return on Investment. This new site will enable us to focus on the sports and entertainment client and provide targeted services geared to their needs.”

New Century Marketing Concepts is a leading Sports and Entertainment Marketing Company on the cutting edge of Marketing Initiatives to help companies drive ROI and brand loyalty through the medium of Sport and Entertainment. As an agent that represents drivers, athletes, teams and sponsors, our programs will help all parties in the sponsorship industry. We can match your specific needs to existing clients or go out onto the marketplace and negotiate with other companies on your behalf. We seek to provide a mix of relationships, imagery and activation platforms that will improve bottom lines while making efficient use of marketing dollars compared to other media and properties.

The company’s sports and entertainment services involve the creation of some of the best sponsorship proposals for sports, entertainment and corporate clients. NCMC can create stunning sponsorship proposals that will professionally present sponsorship opportunities to the business community in the best possible way.

For more information on NCMC’s services, visit the site or call Robert at 317-881-3826.

Katie Hagar is First Woman to Hold Track Record at Stockton 99

2009-07-01T07:12:00.000-07:00

June 13, Stockton, CA, by: Frank Jordan; Team Owner of Golden State Racing

We had a typical night of short track racing with all the bumping & banging you can expect. The bright side is that Katie Hagar now owns the track record in qualifying at Stockton 99 Speedway. She is the first woman ever to hold a track record at the famed speedway .She broke the record with a blistering 13.57 hanging two tenths on the rest of the field. She started 9th with the invert and quickly moved to 6th but got turned around by the 5th place car. Re-starting from the back, Katie began passing cars on the outside (very difficult at Stockton) and inside as well quickly getting back in contention. Halfway through the main event the same car that caused the earlier issue got into the 6th place car turning him around and up into Katie’s path. The contact wasn’t bad until the 8th place car slid under our bumper. Too much cosmetic damage to get her back out in time… we had to call it a night. Katie was extremely disappointed as she clearly had the fastest race car on the track. As they say “that’s racing”.

It has been amazing to watch Katie's fan base explode here at Stockton. Their announcer makes a big deal to the crowd about Katie and our team’s participation with the NASCAR Drive for Diversity program. Katie is definitely a crowd favorite!

Contact information:

Robert Villegas

317-881-3826

NCMC Client, Racecar Driver Alexander Rossi Scores First Win in IFM

2009-06-30T09:18:00.000-07:00

Brussels, Belgium, June 24, 2009 - Alexander Rossi, having just joined ISR Racing, made history over the weekend when he became the first American to win an International Formula Master race. The 17-year-old from Nevada City, California, dominated race two at Brno in the Czech Republic to elevate himself to fifth place in the championship standings.

Alexander leapfrogged ahead of pole-sitter Nicolas Maulini at the start and then disappeared up the road, setting the fastest lap of the race on lap four.

“I have not won since Mexico City last December, it feels great to win again,” said Alexander. “Everything went very smoothly and it was nice to create a little bit of history by becoming the first American to win in Formula Masters. ISR is very capable with 3 years experience with the IFM car. Our speed was there all weekend in the wet and dry, we are planning on many more victories before the year is out.”

Rossi’s victory was also ISR’s maiden win in the series, much to the joy of team principal, Igor Salaquarda. “We have been trying to win a race for three years,” Salaquarda said. “So I’m very happy to have finally achieved it. Alexander has made quite an impact on our team. He is a very good driver and I find it very hard to remember that he’s only 17 years old.”

RACE: 19 laps
Grid 2, Finish 1st, Fastest Lap
The key to Alexander’s victory was his start. He jumped ahead of Maulini on the run to the first corner and never looked back. Unlike the first race, ISR went to a full dry set-up which allowed Alexander to immediately open up a gap, setting the fastest lap of the race on lap four, enabling him to deliver his true abilities at ISR Racing.

His closest challenger, Josef Kral, was forced to slow in the middle of the race with a broken front wing element, which allowed Alexander to ease his pace and simply bring his car home to the finish.

Up next for International Formula Master is, Brands Hatch in Great Britain, July 17-19 for rounds 7 and 8. The Formula Master series features Tatuus built cars with a Honda 2 liter engine developing over 250 H.P. All Formula Master races are shown live on Eurosport reaching over 139 million homes and 2.5 million hotel rooms

New Century Marketing Concepts is an Indianapolis based sports and entertainment marketing company. The company has worked for hundreds of established and developing talents; helping clients with their marketing documents and sponsorship contacts. To contact NCMC, call Robert Villegas, Jr. at 317-881-3826.

I-sponsor.com, also in Indianapolis, provides top quality services to sponsors and teams in the sports industry. These services include business development services, consulting, advertising/promotions and sponsorship acquisition services. A coming feature of the I-sponsor.com network includes a dynamic web interface that allows sponsors and teams to meet and cooperate in the development of improved brand equity and higher Return on Investments. For more information about I-sponsor.com, contact Roberto Villegas III at 317-258-0099 or at roberto.villegas@i-sponsor.com

For information on sponsorship and endorsement opportunities with Alexander Rossi, contact Roberto Villegas III at 317-258-0099 or visit www.i-sponsor.com.

NCMC Offers New Sponsorship Proposal Writing Kit in CD format

2009-06-18T07:03:00.001-07:00

Indianapolis, IN – 6/18/09 – New Century Marketing Concepts announced today a new product offering called the NCMC Sponsorship Proposal Kit CD at a price of only $49.95 complete. The purpose of this CD is to offer a resource for sports teams, athletes and entertainment companies that want to create their own sponsorship proposals for presentation to potential sponsors.

“The economy is hitting everyone very hard and it is important that sports teams are able to answer the economic doubts of sponsors through stunning professional sponsorship proposals. It is getting harder for teams and athletes to hire companies like NCMC to help them with their proposals. We are answering this need by providing this product and offering additional services such as graphic design and consulting services as part of the package,” said Robert Villegas, CEO of New Century Marketing Concepts.

This outstanding value contains the following:

• Two complete books: The Science of the Sponsor Search Volumes 1 and 2 (a value of $24.95). Over 300 pages of advice and “How to” information. These include chapters such as “How to Hold a Hospitality Event”, “Submitting your Sponsorship Proposal Online”, “Sponsorship Sales Matrix” and many more to help in an effective sponsor search program.
• Volume 1 contains the Chapter “How to Write a Sponsorship Proposal” that can be used to create the individual sections of a proposal (also contains tips on how to present sponsorship offerings).
• A Checklist called “How to use NCMC to create a Sponsorship Proposal” which walks the writer through the process and provides links to other online resources that will make the proposal look even better. We can help by creating stunning graphics including cover letter, page headers, page backgrounds and more. We also include a link to our online Knowledge Base that will give even more information to help on sponsor search.
• Two Sponsorship Proposal Templates. One template is in Adobe inDesign format and the second is in MSWord format.
• Document on How to use NCMC Services.
• A Sample Sponsorship Contract that can be used when closing the deal.
• 1 hour per week of free consulting by NCMC sponsorship professionals for the first three months after purchase of the CD.
• Free Review of the sponsorship proposal from an NCMC sponsorship professional.
• Discounts on other NCMC Services up to 10%.
• Registration for our regular newsletter on sponsorship tips that will be sent via email.

Contact information:
Robert Villegas
317-881-3826
http://www.insmkt.com/writeproposal3.htm.

Free Sponsorship Opportunity in AMA Pro Racing

2009-06-15T11:14:00.000-07:00

We have a client that we think represents a great opportunity for sponsors. He rides an AMA Speedbike and has plenty of races yet to run this year. We are offering a free 2-race primary sponsorship to any company that is interested in AMA Superbike racing. The opportunity consists of the following:

This young rider will run any two consecutive races with the bike painted in your company’s colors and logos and wearing a uniform sporting your colors and logos. All you would pay is the cost of painting the bike (approximately) $1800 for painting and body work and $700 for the uniform. The total would be $2500. You can even keep the uniform if you’d like. We are making no commissions on this.

In return for this opportunity, we’d like for you to consider sponsoring this young man for the remainder of the AMA season for an amount agreeable to both parties. Yes, this is free sponsorship. We’d like to prove that he can earn you money and he’s willing to do it at cost. Below is the remaining schedule for AMA Superbike racing. Let us know which races you’d like by calling 317-881-3826.

2009 AMA Pro Road Racing Series Schedule

July 3-5 Mazda Raceway Laguna Seca
July 17-19 Mid-Ohio Sports Car Course
July 31-August 2 Heartland park-Topeka*
August 14-16 Virginia International Raceway
September 4-6 New Jersey Motorsports Park*
*Pending Rider Safety Committee evaluation
Schedule is subject to change.

The Steps to Success Seminar

2009-06-09T08:46:00.000-07:00

NCMC offers “The Steps to Success Seminar” which is a complete course that will educate attendees about the fundamentals of sponsorship. This course is excellent for the following individuals:

Sports Team Members

Sports Team Marketing people

Drivers/Athletes

League Professionals

Marketing Companies

Race Track Personnel

Fund Raisers

This is a two and ½ day seminar that covers all the basic concepts of sponsor search including the following:

Team Marketing Plan

Team Branding

Sponsorship Sales Matrix

How to Write a Sponsorship Proposal

Sponsor Targeting

Telephone Script Writing

The Sponsorship Sales Cycle

...and more

Each person attending the seminar receives a seminar notebook and a CD with a copy of “The Science of the Sponsor Search Volumes 1 and 2” in Adobe Acrobat Reader format (.pdf).

Prices:

Pricing is based upon the number of individuals taking the seminar. Basic rate is $150.00 per person. Group rates can be negotiated. For more information, email us at sponsorship123@aol.com or call 1-317-881-3826.

Doing the Deal

2009-04-28T08:09:00.000-07:00

The following is Chapter 20 from the new book, "The Science of the Sponsor Search Volume 2" by Robert Villegas and Roberto Villegas III available for purchase at http://www.insmkt.com/money.htm.

There we were, riding in the back seat of the car, talking with the CEO of our potential sponsor. It was time to stop the wining and dining and put the rubber to the road. “Here’s what I want,” said the sponsor. I’d like primary sponsorship, exclusivity and a hospitality suite at each race. Can you draw up a letter of intent forme tonight?”

We had just done a deal while riding in the back seat of a car and we learned that it didn’t always involve a lot of formalities. In this case, the driver and team were well known and the sponsor wanted to tie his brand to that combination. Certainly, this made the deal easier to make but it reflects the full range of dealmaking and it also shows that doing the deal is an art that must be practiced with precision, foresight and reacting to changing circumstances. So I’ve written the following suggestions.

1. If you are going to make things happen, earn a sponsor, ormake a deal that involves a monetary transaction, you must first think and always be ready to think and react at the right time with the right argument and the right answer for the potential sponsor. One thing that fewpeople understand is that doing business in the American economy is not about doing prescribed tasks and repeating what others have done before. In America, you must always be thinking, reacting and innovating in order to beat your competition. You cannot get locked into an approach that others have repeated time and time again; you must find new ways to impress the sponsor, find new methods for promoting his products and come up with new ideas from your own head.

2. But you can’t do the deal unless you understand sponsorship. Read my book, “The Fundamentals of the Sponsor Search” to get the foundation you need. http://www.insmkt.com/money.htm. Also, visit our websites for lots of information posted there: http://www.insmkt.com/ and http://www.i-sponsor.com/

3. Professionalism counts. Never underestimate the power of a good impression and attitude. I’ve been in meetings where drivers wore dirty blue jeans and crackly old leather jackets – that was their personal style. Later, they came to the discussion late and hung-over – that was their personal style. Did they impress? Did they fight “the man” and solidify their value in the marketplace? Nope. Always dress well, always have a great attitude and, even if your personal style is to be the next rebel without a clue, leave it on the track. It doesn’t belong in the boardroom.

4. Associate with the best. The people with whom you associate are a reflection of your competitive position. Always seek to upgrade your competitive associations. Develop relationships with the top people in the sport, exchange contact information and enlist them in helping you to move up in the sport.

5. Keep a cheat sheet. A sheet of paper that has a list of some of the objections you might receive and some of the answers that you can give to them will serve you well. It is also something you can change and improve as youmake more contacts with sponsors. This brings us to the final chapter.

Indy 500 Sponsorship Opportunity

2009-04-13T15:35:00.000-07:00

We have an opportunity for an associate sponsorship with A. J. Foyt Racing and driver A. J. Foyt IV. This opportunity will place your corporate logo on the rear engine cover of the Indy Car. This is a tremendous opportunity for a company to associate with a legend of the Indy 500 as we approach the 100th anniversary of the Indianapolis 500 in 2011. With A. J.'s 50th anniversary in 2008, this race marks another milestone. The price of this opportunity is $180,000. Please contact us at 317-881-3826 to participate.

Introduction

2009-04-09T14:05:00.000-07:00

This blog supports readers of Robert Villegas, Jr.'s two volume book "The Science of the Sponsor Search".

April 10, 2009 – Indianapolis, IN – Robert Villegas, Jr. and New Century Marketing Concepts announced the publication of a new book entitled “The Science of the Sponsor Search Volume 2”.

“After our successful publication of my first book on sponsorship sales entitled ‘The Fundamentals of the Sponsor Search,” I decided that we should take the next step toward more advanced techniques and procedures for sponsorship sales. In addition, we decided to rename the first book to ‘The Science of the Sponsor Search Volume 1 and completely re-write and update the book,” said Mr. Villegas.

To help with the project, the company has also brought in Roberto Villegas III, Mr. Villegas’ son, to add his experience and knowledge. Roberto consulted with Mr. Villegas on the volume and did valuable editorial work as well. You can learn about his company at www.i-sponsor.com.

Volume 1 of “The Science of the Sponsor Search” establishes the fundamentals that are required for setting up a strong sponsor search project. Especially noted is a major expansion of the chapter called “The Sponsorship Sales Matrix Kit.” This kit provides information, processes and forms necessary for any team or company to plan and price the marketing and promotional services they will offer. The expanded chapter adds more forms and clarifies the steps that need to be taken.

Volume 2 includes a number of more advanced ideas, tips, techniques and business processes that take sponsorship to the next level. Such topics as “Selling Sponsorship in a Recession,” “The Hospitality Event Handbook,” a template for creating a sports team business plan and “How to Do the Deal” are included.

The Science of the Sponsor Search Volumes 1 and 2 are available for purchase at http://www.insmkt.com/money.htm. If you’d like to order by phone, call 1-317-881-3826. To learn about New Century Marketing Concepts, go to http://www.insmkt.com/
You can also email Mr. Villegas, Jr. at sponsorship123@aol.com.